UK firms adapt to ‘new normal’ of international trade

Half of firms rank currency risk as the biggest challenge to conducting international business after the 2016 Referendum.

35 per cent of SMEs have increased prices as a response to post-Brexit Sterling slump to continue international trade

35 per cent of SMEs have increased prices as a response to post-Brexit Sterling slump

A new research report by AFEX reveals a sharp increase in the number of UK importers and exporters re-evaluating their international trade strategies following the June 2016 EU referendum.

AFEX’s third Currency Risk Outlook survey questions more than 650 financial decision makers globally at SMEs engaged in international commerce about their attitudes towards global trade, foreign exchange risk and their methods of managing it.

More than two-thirds (71 per cent) of UK respondents say their currency risk mitigation strategy had been affected by the outcome of the Brexit vote, which has seen Sterling fall by over 18 per cent in value against the U.S. Dollar.

Currency volatility affected the business operations of one in three (34 per cent) respondents in 2016, compared to just 19 per cent that said the same in 2015. The most common impact was on international growth, 13 per cent say they cancelled their growth plans.

Nine per cent say they reduced the size of their business as a result of currency volatility while 6 per cent reduced headcount. A number of respondents also benefitted from the weaker value of Sterling, 10 per cent say they accelerated their growth plans as a result.

Volatility causing problems

Post-Brexit currency volatility also impact the prices firms are charging for their goods or services. Among companies surveyed, more than a third (35 per cent) increased the price of their goods or services as a result of the devaluation of Sterling resulting from the June 2016 referendum result.

A further 17 per cent say they plan to increase prices within the next three months and 14 per cent plan to introduce price hikes by the end of the year. In recent weeks companies including Microsoft, Apple, Sonos and Tesla have all announced price increases in the UK citing currency fluctuations as a factor.

Firms are anticipating continued volatility throughout 2017. Three quarters (71 per cent) say currency volatility poses the biggest challenge to mitigating currency risks in the year ahead. Despite the increased uncertainty, the majority of those polled remain committed to global commerce, with 83 per cent anticipating maintaining or increasing their international trade levels in 2017.

‘Uncertainty and concerns over currency volatility dominate this report with the fallout from the EU referendum looming large for UK importers and exporters,’ says Jan Vlietstra, chief executive officer for AFEX.

‘The steep decline in the value of the pound in the immediate aftermath of the vote and its sustained weakness since has made many businesses look closely at how they’re doing business internationally.

‘These findings reveal that many firms are looking at ways to factor in this uncertainty and are revisiting their business models be that by changing their pricing, renegotiating their contracts or more actively managing their currency risks.’

More than half (54 per cent) of all those surveyed now cite currency risk as the number one challenge when conducting business internationally. This is up from 43 per cent since the last time the report was conducted in mid-2015 and eclipses other considerations such as accessing the right customers or suppliers (17 per cent), language barriers (9 per cent) and legal/regulatory differences (4 per cent).

Managing FX risk

The proportion of firms hedging their currency risks frequently or infrequently increased to 53 per cent, up from 31 per cent before the referendum. This means that UK firms more commonly use hedging tools than their counterparts in Australia (45 per cent), the U.S. (28 per cent) and Canada (22 per cent). The trend looks set to continue with more than one-in-three (37 per cent) firms planning to use hedging strategies more in the year ahead than last year.

Only 6 per cent say they intend to cut back on their hedging strategies. The primary driver for this increase is market uncertainty, 51 per cent of respondents cite this as their main reason. Around one-third (32 per cent) also cite central bank uncertainty.

‘The massive plunge in the value of Sterling served as a wake up call for many businesses, some of which have seen profits entirely wiped out by currency fluctuations,’ says Stuart Holmes, EMEA general manager for AFEX.

‘Since last June we’ve received a huge number of enquiries from firms that have never considered actively managing their currency risks before. There are services and tools that enable firms of all sizes to understand and manage their exposure so they can take full advantage of the opportunity international trade presents.’

Fifty-five per cent are planning to make use of forward contracts – contracts that allow firms to lock in a price for a currency exchange up to 12 months in advance to provide certainty and protect a business’s bottom line – while a quarter (26 per cent) plan to pass currency risks onto their suppliers or customers and 9 per cent intend to use more sophisticated options products.

Further reading on international trade

Nominations are now open for the British Small Business Awards 2017, the leading event celebrating the brightest stars in the SME sector. Click here to enter. Good luck! Make sure you get involved using the hashtag #BSBAwards today.

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