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Your company in 30 seconds
‘What do you do?’ is a question that can put even the most seasoned business brain under pressure. Craig Fisher, founder of business consultancy The Sales Expert, explains how to put together a concise and compelling elevator pitch.
Naming your price
Setting the right price is crucial, but using it to win business often demands a subtle touch. Three company directors tell SmallBusiness.co.uk how they use pricing in sales negotiations
Redefine your market
If you’ve hit a ceiling in terms of your rate of sales and number of customers, it may be time to find pastures new. Three owner-managers explain how it can be done
Increase your profits fast
Independent retailers are going through a bumpy time at the moment. Fortunately there are proven ways to increase profits which can be implemented quickly and easily. Using these tips can help.
Effective viral marketing
If you want to exude cool and generate a buzz, then maybe you should look at releasing a viral on the web. Here's how.
Stop forum spammers
Spam can be a big problem if you have a user forum on your website. It can waste a huge amount of time when we have to continually delete it while moderating a forum. Here are some tips on how to reduce spam on your site.
How to avoid spam filters
Studies have shown that around 65 per cent of all emails sent are spam emails. Avoid your marketing emails being sent to the junk folder.
Top email marketing tips
Email marketing can be of great benefit to your business if you get it right, increasing sales instantly and offering you a measurable marketing strategy. SmallBusiness.co.uk guides you through the basics.
Internet advertising: Is it worth it?
It’s easy to be led astray and squander a lot of money on internet advertising but is it worth It? Are ther other things you can do to boost traffic. SmallBusiness.co.uk investigates.
Land of business opportunity: China
The potential of exciting growth for businesses selling to China is matched only by the legendary difficulty of gaining a foothold there. SmallBusiness.co.uk talks to leaders that have overcome the obstacles and are reaping the rewards.
Start a business in India
India has a burgeoning middle class with money to spend, a large English-speaking population. SmallBusiness.co.uk talks to the UK entrepreneurs who are cashing in on the world’s second-fastest-growing economy.
Preventing spam
We have a user forum on our website. How do we stop people from spamming it and our email?
Internet marketing: Search engine optimisation
Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests. Last year witnessed a staggering 46 per cent rise in online advertising spend amongst UK firms, taking the total to $1.12 billion...
Benefit from podcasting
Even in the fad-friendly world of the internet, podcasting has become something of a phenomenon of late. But is podcasting simply the latest craze being toyed with by creative media types or is there more commercial substance behind it? Opinion is divided.
Building your business through links
A key aspect of search engine optimisation (SEO) is link building; establishing links to your site on other websites so that search engines pick them up. While it can be a laborious process, the potential impact on your search engine rankings if you do it effectively is second to none.