Innocent Drinks founder Richard Reed: Optimism key to small business success

Here, in association with Travelers, we look at Innocent Drinks founder Richard Reed's ethos of remaining optimistic in the face of great challenges.

Optimism and never giving up are essential traits of a small business owner

Optimism and never giving up are essential traits of a small business owner

The world presents more opportunities for people who are optimists, says Innocent Drinks founder Richard Reed, in this video in association with Travelers.

The power of optimism for small businesses

Innocent started with Reed and two friends selling smoothies from a market stall, and now 15 years later is selling a million smoothies a day across 18 countries.

The journey of a business can be just as good as the destination. But, as Reed says, you have to have optimism to make your business dreams come true.

In insuring your small business Travelers, in effect, insures your optimism too.

For more information, visit the Travelers website here.

Nominations are now open for the British Small Business Awards 2017, the leading event celebrating the brightest stars in the SME sector. Click here to enter, and make sure you get involved today using the hashtag #BSBAwards. Good luck!

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