A merry Christmas for online retailers

Online sales are set for a boost, with the majority of people saying they will shop online for Christmas presents this year.


Online sales are set for a boost, with the majority of people saying they will shop online for Christmas presents this year.

Online sales are set for a boost, with the majority of people saying they will shop online for Christmas presents this year.

Some 93 per cent of people plan to shop online for their Christmas gifts, with more than a quarter intending to do more internet shopping than last year, according to a new survey from market research company eDigitalResearch and e-retail body IMRG.

Chris Russell, director of eDigitalResearch, says: ‘Given the online price-war, retailers need to up their game and prove that they can respond effectively to all customer queries through their preferred method of contact. Having good communication with consumers is vital as it encourages trust in the brand and engenders consumer loyalty.’
 

Of the 2,804 people questioned, 71 per cent said they’d be prepared to do half or more of their shopping online this Christmas. However, 88 per cent of people say they will to research and price-compare before they buy. Despite the threat of Royal Mail strike action, 60 per cent of consumers are confident that they will receive their gifts on time.

According to a poll by SmallBusiness.co.uk, two-fifths of SMEs say an emphasis on service will be their main strategy for exploiting the Christmas rush, with one-fifth concentrating on internet sales.

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