Developing a more aggressive strategy

The air is thick with fear, loathing and endless surveys as the economic downturn seems set to twist into a 'can’t bear to look' tailspin.


The air is thick with fear, loathing and endless surveys as the economic downturn seems set to twist into a ‘can’t bear to look’ tailspin.

The air is thick with fear, loathing and endless surveys as the economic downturn seems set to twist into a ‘can’t bear to look’ tailspin.

None of this is deterring Tim Hall, the founder of healthy fast-food company POD. He’s taking advantage of the wider economic woe by expanding his two-outlet business into something bigger and bursting with ambition.

Says Hall, ‘My plan over the next three years is to develop a more aggressive strategy because to grow a successful brand in a declining market is easier than growing it in a very competitive one.’

With the gung-ho approach of the self-starter, Hall is negotiating favourable leases on new outlets. It makes perfect sense as properties go vacant and rents plummet. And this is in the hard-hit service and retail sector too, where prices are now growing at their fastest rate since 1992, according to the Confederation of British Industry.

If you’re thinking about starting a business, there is always a way to make it happen and now – as Hall clearly believes – might not be such a bad time to transform that dream of being your own boss into a reality.

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