Getting people through the door can be a considerable challenge for small business owners – but there are many ways for a physical store to increase footfall and social media traction alike.

In this video from Travelers, Matthew Wheeler, founder of lifestyle store Cassius & Coco, benefits from a mentoring session from Richard Reed, founder of Innocent Drinks, on the subject.

Richard Reed Talks Small Business

In insuring your small business Travelers, in effect, insures your optimism too.