Advice and Ideas for UK Small Businesses and SMEs
Finding and selling to customers
Innovate UK runs down the top tips for finding and defining your unique selling point and boost your sales.
Finding and selling to customers
Getting your USP right is critical to business success. In this piece, we look at three tests businesses can use to trial and develop their USP.
Finding and selling to customers
As a small business owner in a competitive market, you need to differentiate your business from your competitors. It is what makes you different, your unique selling point or USP, that motivates people to choose you over anyone else. This guide from SmallBusiness.co.uk should give you some useful tips.
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Business Technology
Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats