Accordingly, the estimated size of UK local advertising is £2.6 billion per year, but local business owners can only shell out an average of £1,630 a year as advertising funds. This is where the challenge begins. Long before the internet was born, the normal advertising is through the local paper and Yellow Pages. But today, all types of businesses, big or small are aware of the need to established reputation and visibility on Google and other search engines. Also, it is now a need that your website works well on mobile devices. Because of this, advertising on local media is easier and much affordable.
Roughly about 95 per cent of all the posters that you see around the UK are offered by huge advertising agencies. But, for local businesses the bus stop billboard nearby your store or restaurant is the easiest one to secure.
Sending text messages
There are lots of text messaging services available now that will enable small businesses to take advantage of bulk send of SMS as a medium to reach their customers if there are alerts, discounts, offers or deals.
Using public transport
It is very common to see a taxi, a bus or a train carrying an advertising poster or on stations where lots of people see them. Well, this medium of advertisement is a lot less that you think.
Branding your business vehicle
You can establish a very strong presence in your community if you try to carry your own logo while your business vehicle is on the move. A small panel cost around £150 while a vehicle wrap costs £2,000 and will last for about five years and be definitely be seen by thousands of individuals.
Social media advertising
Social media is undoubtedly a very powerful tool nowadays and because of that, a lot of small businesses are using its advantages towards advertising opportunities. It has a lot to offer in terms of audience targeting options like interests, demographics, and location so that your ad will reach your target audience.
Using ad networks
For those who have tried to make money online then, you surely know how important paid advertising networks are. Thousands of advertisement networks are now available for you to choose from. Ad networks can really help you reach a lot of prospect clients. Though there are lots of ad networks available, there is one that I really find so promising: TrafficJunky. TrafficJunky does monetise your content, is able to reach your audience anywhere and is highly effective and highly efficient. Not just that, it also delivers your best ads to the right audience through using their auto-optimisation technology. They can also make data-driven decisions using click, impression and comprehensive cost statistics. You can absolutely get the most out of your advertising funds, thanks to their impressive traffic distribution algorithm.
Further reading on advertising
Nominations are now open for the British Small Business Awards 2017, the leading event celebrating the brightest stars in the SME sector. Click here to enter, and make sure you get involved today using the hashtag #BSBAwards. Good luck!