Articles, news and expert advice on advertising strategies for small businesses.

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...


How to win £20,000 in TV advertising with Sky Media’s SME100 scheme

Sky Media's SME100 is back, offering TV advertising worth £20,000 to small businesses across the UK. Find out how to apply


Chelsea FC opens applications for free ad space to small London businesses

As part of its 'Proud of London' campaign, Chelsea FC is inviting small businesses with London postcodes to apply for free advertising space.


How to grow your business with zero advertising budget

You don’t need an advertising budget to drive sales. What you need is an authentic message and customers who support your vision


Google gives £25m worth of free ad spend to British small businesses

Google awards free ad grants worth up to £800 each to UK small businesses that have advertised on the internet search giant in the past


Facebook advertising for small businesses: a guide

In this piece, we look at the things you should know when it comes to Facebook advertising for small businesses.


Effective marketing: the traditional alternatives that are still worth considering

Digital marketing dominates nowadays, but don't dismiss the traditional methods. Bryony Thomas of Watertight Marketing explains more.


Why digital advertising will never completely take over

Digital advertising is popular among businesses but it's still worth having a budget for traditional advertising, says Tim Fuller of Discount Displays.


Three types of outdoor advertising for local businesses

Out-of-home advertising supplier Clear Channel Direct have a few tips for you to keep in mind when considering outdoor advertising for your business.


Display sign advertising: How to cut costs

Here, we look at the most cost-effective solutions to make your display sign messages stand out from the crowd.


More than half of Britons use ad-blockers online

More than half of Britons now use online ad-blockers whilst browsing the internet, with more than three fifths findings ads ‘annoying’ and two fifths admitting they are intrusive.


Five tips to get your business started with social media advertising

Ben Harrington of BlueSocial looks at the rise in brands turning to platforms like Facebook, Instagram and Twitter to reach the right audience and outlines why and how you should be advertising your business on social media.

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5 things every small business owner needs to know before starting

HSBC - Advertising feature

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What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

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Benefits of switching to the right business bank account

We've teamed up with the Current Account Switch Service to explain the benefits of switching your business bank account.

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Business Companion: a reliable voice in the misinformation age

Business Companion is a one-stop-shop for accurate and up-to-date legal guidance, whatever sector you’re in — and it’s all completely free