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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

The essential guide to small business marketing

In this guide, we look at how small business marketing can be made easy for new company owners.

Marketing

Marketing

A guide to successful email marketing

Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you through a six-step email marketing checklist.

Marketing

8 digital marketing solutions to grow your business

In this article, we're giving you an overview of eight digital marketing solutions including SEO, email marketing and more

Marketing

7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use

Finding and selling to customers

Scale Globally, Advertise Locally with Amazon Ads

Marketing

From garden sheds to growth: Amazon Ads spotlights UK’s rising stars entrepreneurs

Marketing

Lead generation vs brand awareness: where should leaders focus their marketing strategy?

Chasing leads or building a brand? The most effective strategies do both

Marketing

How UK’s data law overhaul could reshape marketing

Keep ahead of the changes in the new Data (Use and Access) Act (DUA Act)

Marketing

Lead generation vs brand awareness: where should leaders focus their marketing strategy?

Chasing leads or building a brand? The most effective strategies do both

Marketing

How UK’s data law overhaul could reshape marketing

Keep ahead of the changes in the new Data (Use and Access) Act (DUA Act)

Marketing

Top 5 tips for customer experience running a small business

Customer experience – responding to good and bad reviews, acting on complaints, listening to customers – is increasingly important for any small business. Chris Sparling offers five tips for keeping customers onside

Marketing

Building a personal brand as a freelancer

Launching as a freelancer and have no idea what to do to build your personal brand? We show you how to be the face of your company

Marketing

Protecting your brand during sponsorships, brand partnerships and influencer marketing campaigns

Working with an influencer or celebrity can help your brand reach its target audience, but it's crucial to protect your business

Marketing

Engage and sell – the ultimate guide to designing impactful marketing emails

If you're thinking of abandoning your marketing emails, simply changing tactics could be worthwhile. Jay Ripton explains more

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