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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Six digital marketing tools every small business needs

Getting a strong grasp of digital marketing is important for small businesses. Here are the best tools to help you.

Marketing

Marketing

Direct mail marketing tips

Even in today's digital world, direct mail can still be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships.

Marketing

Marketing planning: Getting your business the exposure it needs

SmallBusiness.co.uk speaks to company owners that focused on a strong marketing push and reveal essential insight into the paths they took to get the message out.

Marketing

AI marketing tools for your business

Mull over the pros and cons of AI marketing tools and find out what platforms could work for your small business

Business Ideas & Planning

How to write a marketing plan

This guide offers practical advice on developing and writing a marketing plan using simple English

Marketing

A guide to successful email marketing

Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you through a six-step email marketing checklist.

Marketing

7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use

Marketing

How to do your market research on a shoestring budget

Jane Frost CBE, CEO of the Market Research Society, talks about how you can do useful market research, even on a tight budget.

Marketing

7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use

Marketing

How to do your market research on a shoestring budget

Jane Frost CBE, CEO of the Market Research Society, talks about how you can do useful market research, even on a tight budget.

Marketing

How Awin can support your small business

Find out more about how affiliate marketing with Awin can help grow your small business and boost your market presence.

Marketing

The importance of good copy in your marketing communications

Writer and marketer Jenni O'Connor shares her thoughts on why it's necessary to take extra care with copywriting.

Marketing

When is the best time to run an affiliate marketing campaign?

Affiliate marketing - promoting your brand through other people's influential websites - is something big brands have been doing for years. Now affiliate marketing is within reach of small businesses

Marketing

Influencer marketing for small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it

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