Marketing Business

Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.

Business management

Ensuring thoughtful, congruent marketing in your business

David Cliff puts marketing under the spotlight, discussing why so many do it so wrong and giving tips for success.

Marketing

Playing up to national stereotypes in brand marketing

Joe Cox discusses how best to judge the portrayal of nationality when it comes to promoting your product.

Finding and selling to customers

How important is it to enter industry awards?

Ed Reeves discusses what can be gained from entering awards as a small business.

News

New discount service to offer marketing opportunity for small businesses

A new service has been launched that allows small companies to benefit from offering discounts to their online customers.

Marketing

Marketing my small business: What worked and what did not

Simon Horton shares the marketing ups and downs he experienced since starting his company.

Marketing

Incorporating data capture into your social strategy

Start-ups often ask how they can enrich their email marketing pool in a cost-effective and ethical way. Here, Victoria Browne gives some tips.

News

Small business owners follow their gut when it comes to making decisions

Leaders of the UK's small and medium-sized companies are relying on gut instinct over quantitative data to make crucial calls, research finds.

Advice

Patrick Llewellyn on the importance of small business branding

Patrick Llewellyn, the Australian CEO and president of 99designs, talks about the origins of his branding solutions graphic design marketplace and what business owners should consider when thinking about logo design.

Advice