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Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.

Advice

Six things small businesses need to know about image licensing

Unlicensed use of images can result in a big fine for small businesses. Rebecca Swift, head of creative planning for iStock, explains how to avoid trouble when selecting images for branding campaigns.

Finding and selling to customers

How to make the best use of video for customer support

Matt Pierce of TechSmith discusses how small businesses can deploy video to enhance customer support initiatives.

Marketing

Overcoming the marketing challenges in an early-stage business

Anil Stocker, founder of MarketInvoice, discusses how he was able to slowly build up a user base for his online finance platform.

Office & home working

Five tips for conveying a professional image as a small business

Ed Reeves, co-founder of Penelope, outlines his top tools for micro-businesses that will help present a more professional and trusted image to prospective customers.

Finding and selling to customers

How to find out how effective your marketing is

Chloe Thomas explains attribution systems and how they reveal which marketing channel is leading to sales.

Advice

The right product for the right market: Examining the e-cigarette industry

SmallBusiness.co.uk takes a look at the growth of an industry in its infancy.

News

Small businesses neglecting marketing, finds research

The SME sector is losing out on up to £122 billion in sales by allowing marketing to slip off the radar, according to a study.

Recommended Content

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Partner content

Why your business should switch to a broadband-based phone network

Analogue phone systems are increasingly being replaced by smarter broadband based networks – here’s why you should consider switching

Partner content

Streamlining document management for your small business

David Malan, sales director of DocuWare for the UK and Ireland, explains how the platform can streamline your document management