Marketing Business

Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.


Four tips for improving your email marketing performance

Chloe Thomas gives advice to e-commerce companies on getting people onto your website through email marketing.


Six things small businesses need to know about image licensing

Unlicensed use of images can result in a big fine for small businesses. Rebecca Swift, head of creative planning for iStock, explains how to avoid trouble when selecting images for branding campaigns.

Finding and selling to customers

How to make the best use of video for customer support

Matt Pierce of TechSmith discusses how small businesses can deploy video to enhance customer support initiatives.


Overcoming the marketing challenges in an early-stage business

Anil Stocker, founder of MarketInvoice, discusses how he was able to slowly build up a user base for his online finance platform.

Office & home working

Five tips for conveying a professional image as a small business

Ed Reeves, co-founder of Penelope, outlines his top tools for micro-businesses that will help present a more professional and trusted image to prospective customers.

Finding and selling to customers

How to find out how effective your marketing is

Chloe Thomas explains attribution systems and how they reveal which marketing channel is leading to sales.


The right product for the right market: Examining the e-cigarette industry

SmallBusiness.co.uk takes a look at the growth of an industry in its infancy.


Small businesses neglecting marketing, finds research

The SME sector is losing out on up to £122 billion in sales by allowing marketing to slip off the radar, according to a study.

Business Technology

How to keep your small business safe online

Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature