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Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.

Marketing

The shift in SEO practices – and how it affects small businesses

The worlds of SEO, content marketing and PR are learning from each other - and these skills have been instrumental in the ongoing success and development of each sector, says Kath Dawson.

Finding and selling to customers

Seven benefits of giving out free samples

Here are some ways in which giving away free samples and tidbits of your company offering can reap rewards.

Marketing

Five ways to waste your B2B marketing budget

Marketing can be expensive for a small business, so getting the best bang for your buck is essential. Here, James Cox reveals some typical ways of blowing the budget.

Marketing

Success in the new year: Brand implementation

Maite Barón discusses ways to implement the branding strategies outlined in her last article.

Advice

How a small business can construct an online brand

Marketing expert Kath Dawson assesses the key approaches to building a strong internet brand.

Getting Online

Top tips for building an online brand

In this piece, brought to you in association with .co.uk, the number one domain for British business, SmallBusiness.co.uk looks at the main things you should consider to ensure your online company gets the exposure it needs to be successful.

Marketing

How small businesses can use video for brand exposure

Here's why video can be an effective medium for small businesses to market themselves.

Marketing

Why the company CEO and business owner has to be a true marketer

Every company needs its leader to be a marketer. Here are five tips to help owner managers and CEOs push forward marketing and PR activity.

Finding and selling to customers

Fail to brand, fail to succeed

Maite Barón reveals why branding your business effectively is crucial for success.

News

Business is Great Britain campaign set up by Vince Cable to help smaller firms

A new campaign has been launched by the British government to provide additional support to small businesses around the country.

Marketing

Four tips for improving your email marketing performance

Chloe Thomas gives advice to e-commerce companies on getting people onto your website through email marketing.

Advice

Six things small businesses need to know about image licensing

Unlicensed use of images can result in a big fine for small businesses. Rebecca Swift, head of creative planning for iStock, explains how to avoid trouble when selecting images for branding campaigns.

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Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.