Marketing Business

Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.

Advice

Choosing the right product packaging and labelling

Here's how good presentation of your product can be a marketing tool as of itself.

Marketing

Put your digital marketing strategy to the top of your list

Chris Rowson, managing director of e-card company eCO2 Greetings, saw his search ranking plummet after a Google algorithm update. Here, he reveals how he bounced back from the setback.

Marketing

The shift in SEO practices – and how it affects small businesses

The worlds of SEO, content marketing and PR are learning from each other - and these skills have been instrumental in the ongoing success and development of each sector, says Kath Dawson.

Finding and selling to customers

Seven benefits of giving out free samples

Here are some ways in which giving away free samples and tidbits of your company offering can reap rewards.

Marketing

Five ways to waste your B2B marketing budget

Marketing can be expensive for a small business, so getting the best bang for your buck is essential. Here, James Cox reveals some typical ways of blowing the budget.

Marketing

Success in the new year: Brand implementation

Maite Barón discusses ways to implement the branding strategies outlined in her last article.

Advice

How a small business can construct an online brand

Marketing expert Kath Dawson assesses the key approaches to building a strong internet brand.

Getting Online

Top tips for building an online brand

In this piece, brought to you in association with .co.uk, the number one domain for British business, SmallBusiness.co.uk looks at the main things you should consider to ensure your online company gets the exposure it needs to be successful.

Marketing