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The Marketing Business small business archive.

Running a Business

Seven considerations when booking a meeting or conference venue 

Aleksandra Lotocka from conference and exhibition centre ExCeL London looks at how any business should tackle organising an event, regardless of size

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Marketing

How best to use video in your business

Here , Andrew Ogden offers ten top tips on how you can use video to help engage your employees.

Marketing

Small company owners say marketing is the weakest part of their business

Business are struggling with many aspects of marketing, from PPC to telesales, finds research.

Marketing

Your business reputation cannot be bought; it must be earned

Here, we look at how to optimise your presence online and what must be done to earn the reputation you deserve.

Marketing

Why inbound marketing is key to generating leads for SMEs

Here, Heather Baker argues for a cost-effective lead generation strategy for companies on a tight budget.

Marketing

Six marketing skills every business needs

There are six key marketing skills every modern business needs and now is the time to ensure your employees possess them.

Outlook

Consumers turn to social media to voice complaints

An increasing number of consumers are turning to social media first to voice complaints, have complicated situations resolved, and even in the case of a crisis, according to a study.

Outlook

More businesses starting up than ever

The number of business start-ups in the UK has reached a record high, according to government figures.

Marketing

Content marketing trends to be aware of for next year

Niall O'Loughlin discusses some of the big changes and trends that are happening in the world of content marketing.

Outlook

Freelancers lack confidence in business outlook and economy 

A study from self-employment support body IPSE shows freelancers’ confidence is at its lowest level since the organisation began surveying.

Marketing

How to optimise images for better design SEO

Here, Niall O’Loughlin looks at actionable ways in which you can improve your images and suggests a number of easy-to-use tools available to small business owners.

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Partner content

4 small business functions that must be automated for greater profits

Can technology help you create more efficient business models? In this article, we explore how you can use technology to boost your business

Partner content

It’s time the UK’s small businesses got the seamless communications and collaboration tools they need

Why seamless collaboration is crucial for UK small businesses and what tools can help

Partner content

Flexible work is making cybersecurity tougher for UK SMBs. It’s time they got the tools, and the platform, to defend themselves

The cybersecurity landscape for small businesses and the tips and tools that can help

Partner content

How to enhance your customer and employee experiences using Uber Vouchers

This article explains how Uber Vouchers can enhance both your customer and employee experience