Marketing Business

The Marketing Business small business archive.


PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.


How best to use video in your business

Here , Andrew Ogden offers ten top tips on how you can use video to help engage your employees.


Small company owners say marketing is the weakest part of their business

Business are struggling with many aspects of marketing, from PPC to telesales, finds research.


Your business reputation cannot be bought; it must be earned

Here, we look at how to optimise your presence online and what must be done to earn the reputation you deserve.


Why inbound marketing is key to generating leads for SMEs

Here, Heather Baker argues for a cost-effective lead generation strategy for companies on a tight budget.


How four small companies experienced trade shows

Obtaining effective but good value marketing is always a challenge for a small company, but trade shows can be a cost-effective way to get the word out. Here, business owners share their opinions of the method.


Six marketing skills every business needs

There are six key marketing skills every modern business needs and now is the time to ensure your employees possess them.


Consumers turn to social media to voice complaints

An increasing number of consumers are turning to social media first to voice complaints, have complicated situations resolved, and even in the case of a crisis, according to a study.


More businesses starting up than ever

The number of business start-ups in the UK has reached a record high, according to government figures.


Content marketing trends to be aware of for next year

Niall O'Loughlin discusses some of the big changes and trends that are happening in the world of content marketing.


Freelancers lack confidence in business outlook and economy 

A study from self-employment support body IPSE shows freelancers’ confidence is at its lowest level since the organisation began surveying.


How to optimise images for better design SEO

Here, Niall O’Loughlin looks at actionable ways in which you can improve your images and suggests a number of easy-to-use tools available to small business owners.

Partner content

How to prepare for business growth in 2022

The team at Funding Options explain how to prepare for business growth in 2022

Partner content

Tide to empower small businesses to optimise cash flow with insights tool

Tide is introducing a Cashflow Insights tool to help small businesses mitigate delays in payment and improve their credit score

Partner content

Business Current Account Masterclass

Tune into the Masterclass from the Current Account Switch Service to find out why you should switch your business account pronto

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?