Marketing Business

Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.


The marketing mix: What entrepreneurs should know

The marketing mix concept was developed by a Harvard professor after the Second World War. What is it and how can it help your business?

Running a Business

Seven considerations when booking a meeting or conference venue 

Aleksandra Lotocka from conference and exhibition centre ExCeL London looks at how any business should tackle organising an event, regardless of size


PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.


How best to use video in your business

Here , Andrew Ogden offers ten top tips on how you can use video to help engage your employees.


Small company owners say marketing is the weakest part of their business

Business are struggling with many aspects of marketing, from PPC to telesales, finds research.


How to market your small hair salon

Here, Rob Straathof looks at the ways in which to generate interest online in a local salon.


Your business reputation cannot be bought; it must be earned

Here, we look at how to optimise your presence online and what must be done to earn the reputation you deserve.


Why inbound marketing is key to generating leads for SMEs

Here, Heather Baker argues for a cost-effective lead generation strategy for companies on a tight budget.


Six marketing skills every business needs

There are six key marketing skills every modern business needs and now is the time to ensure your employees possess them.


Consumers turn to social media to voice complaints

An increasing number of consumers are turning to social media first to voice complaints, have complicated situations resolved, and even in the case of a crisis, according to a study.


Consumers value good spelling and grammar in a small business

Nine in ten shoppers are more encouraged to shop with businesses that abide by the rules of the 'grammar police'.


Conquering the small business hashtag: Twitter tips for SMEs

Here, Niall O'Loughlin discusses how to make the most of your brand identity on Twitter.

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

Benefits of switching to the right business bank account

We've teamed up with the Current Account Switch Service to explain the benefits of switching your business bank account.

Partner content

Business Companion: a reliable voice in the misinformation age

Business Companion is a one-stop-shop for accurate and up-to-date legal guidance, whatever sector you’re in — and it’s all completely free

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...