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Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.

Marketing

The marketing mix: What entrepreneurs should know

The marketing mix concept was developed by a Harvard professor after the Second World War. What is it and how can it help your business?

Running a Business

Seven considerations when booking a meeting or conference venue 

Aleksandra Lotocka from conference and exhibition centre ExCeL London looks at how any business should tackle organising an event, regardless of size

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Marketing

How best to use video in your business

Here , Andrew Ogden offers ten top tips on how you can use video to help engage your employees.

Marketing

Small company owners say marketing is the weakest part of their business

Business are struggling with many aspects of marketing, from PPC to telesales, finds research.

Marketing

How to market your small hair salon

Here, Rob Straathof looks at the ways in which to generate interest online in a local salon.

Marketing

Your business reputation cannot be bought; it must be earned

Here, we look at how to optimise your presence online and what must be done to earn the reputation you deserve.

Marketing

Why inbound marketing is key to generating leads for SMEs

Here, Heather Baker argues for a cost-effective lead generation strategy for companies on a tight budget.

Marketing

Six marketing skills every business needs

There are six key marketing skills every modern business needs and now is the time to ensure your employees possess them.

News

Consumers value good spelling and grammar in a small business

Nine in ten shoppers are more encouraged to shop with businesses that abide by the rules of the 'grammar police'.

Marketing

Conquering the small business hashtag: Twitter tips for SMEs

Here, Niall O'Loughlin discusses how to make the most of your brand identity on Twitter.

Marketing

How to establish a budget for your printed marketing materials

Whether you run a small, family business from home or a multi-million pound corporation, marketing is the best way to promote your products and services.

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A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.