The ROI of marketing automation

Of the newest breed of marketing tools, marketing automation stands apart as a tool that can generate a serious return on marketing investment. As marketers begin to sift through the new landscape of technology and solutions to find the products that can go beyond a compelling “new and ground-breaking” storyline to truly deliver the next-level results they promise, marketing automation has gained a reputation as a solution that can add serious revenue and results.

In fact, Marketing automation was amongst the most piloted marketing technologies of 2015 (2015 State of B2B Marketing Report, Salesforce). Companies employing a marketing automation system gain a dramatic tactical advantage over their competitors, accelerating their sales funnel, gaining insight into the performance of marketing operations, and streamlining outdated sales and marketing processes.

This eBook is a resource for forward-thinking marketers weighing the investment of marketing automation as a potential resource for their company, and will cover the return on your marketing automation investment in the following areas:

• Accelerating your sales funnel
• Aligning sales and marketing
• Improving your sales close rate
• Providing performance insight