Finding and selling to customers

Price cuts are not the only way to get ahead, and, as leading sales expert Andy Preston explains, if you win a customer on price, you are likely to lose a customer on price.

Finding and selling to customers

In this article, sales expert Andy Preston explains the real-life mistakes agencies make when pitching that often cost them valuable business.

Finding and selling to customers

In this article, sales expert Andy Preston talks about why account management is now dead, and what you and your team need to do to replace it.

Finding and selling to customers

Andy Preston gives eight useful tips on improving your company's sales process.