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Ben Lobel

Ben Lobel

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Ben Lobel was the editor of SmallBusiness.co.uk from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.

Marketing

Navigating personalisation – how far is too far?

Marketers have the tools to be more personalised than ever in their marketing and comms. It’s getting the level of personalisation right that’s the next challenge.

Business Technology

GDPR and Brexit: What every small business should know

GDPR (General Data Protection Regulation) is on its way, but so is Brexit. What does this mean for small businesses?

Office & home working

Moving business premises: Five important things to think about

Here, we look at five of the most important things to consider when moving business premises, from security and accessibility, to managing relocation budget.

Finding and selling to customers

Emojis and small businesses: Helpful hack or unnecessary evil?

How can your small business mirror larger business' use of emojis as a marketing technique, while maintaining a professional image?

Employing & managing staff

How to attract talent as a small business

How can small businesses recognise and respond to shifting expectations in order to ensure they attract leading talent?

Finding and selling to customers

Car subscription service: How one man shook up a sector

Toby Kernon discusses shaking up an industry, meeting developers in coffee shops, and the importance of having goals.

Marketing

How to spot a real SEO expert for your small business

How can you tell a real SEO expert from a snake oil salesman? Here are some searching questions that may help.

Marketing

Why businesses must take marketing seriously from the outset

It is crucial to take marketing seriously right from the outset of your small business, as Carol Graham argues in this piece.

Business Technology

Dealing with cyber attacks: Your small business will be affected

Dealing with cyber attacks effectively as a small business is essential: You need to be aware that your company could be hit next.

Crowdfunding for Business

Equity crowdfunding: The 12 things small businesses need to know

Equity crowdfunding is a method of alternative business finance that many businesses are pursuing today. Here are some top tips.

Business management

How to set up partnerships that will grow your business

In this piece, we look at how to set up partnerships of real value to help your business flourish and grow.

Small Business Insurance

The right insurance for a market research company

Jeremy King, founder and CEO of Attest, discusses the insurance measures he put in place for his market research company, including directors and offices insurance, professional indemnity, liability and key person risk.