Marketing

Four tips for improving your email marketing performance

Chloe Thomas gives advice to e-commerce companies on getting people onto your website through email marketing.

Business management

Why now is the right time for small businesses to prepare for Christmas

Chloe Thomas reveals the measures small companies should take to make sure they maximise the most lucrative time of the year.

Marketing

On-site social: The key to social media e-commerce success

Social media can be frustrating and time consuming for a small business so get your customers and site visitors to look after it for you. Marketing expert Chloe Thomas explains how.

Finding and selling to customers

How to find out how effective your marketing is

Chloe Thomas explains attribution systems and how they reveal which marketing channel is leading to sales.

Business Technology

Data capture, good navigation and content: three things that should be on every small business website

Chloe Thomas explains how to ensure more conversions on your website through three critical methods.

Advice

Why going niche is the best choice for a small business offering

Entrepreneur Chloe Thomas discusses why budding entrepreneurs should focus on a particular area in which to sell.

Business management

Managing an e-commerce business

In part two of her e-commerce guide, Chloë Thomas gives advice on running an e-commerce operation, touching on working space, IT systems and getting help.