Marketing

Here, Gideon Lask discusses how to turn your customers into your very own brand advocates.

Marketing

Gideon Lask discusses how the low proficiency of big retailers in social media can provide a lesson for smaller businesses.

Finding and selling to customers

Gideon Lask, founder and CEO of social commerce technology business Buyapowa, explains what’s gone wrong with discounts and the cutting edge alternatives you should be using instead.