Author:

James Cox

Finding and selling to customers

It’s all in the positioning: What to do when your business seems to be losing focus

James Cox looks at what to do if your market positioning starts to drift in the early stages of business. 

Business Technology

Improving the user experience of your website

James Cox gives a few tips on making your site as visitor-friendly as possible.

Marketing

Five ways to waste your B2B marketing budget

Marketing can be expensive for a small business, so getting the best bang for your buck is essential. Here, James Cox reveals some typical ways of blowing the budget.

Marketing

How to maximise the lead generation power of your company blog

Company blogs no longer serve as just website window dressing. Marketing expert James Cox gives tips on putting together the right blog to generate leads.

Finding and selling to customers

How to improve the accuracy of your sales forecasting

James Cox explains how inbound marketing can help you forecast sales more scientifically and therefore more accurately.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Partner content

Agility – the new rocket fuel for today’s SMBs

How Microsoft Teams is helping small businesses stay nimble

Partner content

Six ways to boost your small company’s culture with technology

Getting the most from Microsoft Teams to help build a common purpose and connection within your business

Partner content

Five ways to boost SMB cyber defence so you can focus on growth

Want to boost your cybersecurity? Check out these five ways to strengthen your defences against attacks