Author:

Kath Dawson

Marketing

How to optimise your online presence

Kath Dawson discusses how to implement a solid social media strategy and navigate creative digital content, SEO and digital PR to get maximum exposure for your business. 

Marketing

Why brand advocates are great for social media marketing

Having people who can voluntarily endorse your company can work wonders for brand visibility, says Kath Dawson.

Marketing

The shift in SEO practices – and how it affects small businesses

The worlds of SEO, content marketing and PR are learning from each other – and these skills have been instrumental in the ongoing success and development of each sector, says Kath Dawson.

Business Technology

How SEO has evolved to favour quality content

Kath Dawson discusses the development of SEO and what businesses need to do to increase traffic on their website.

Advice

How a small business can construct an online brand

Marketing expert Kath Dawson assesses the key approaches to building a strong internet brand.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Partner content

Agility – the new rocket fuel for today’s SMBs

How Microsoft Teams is helping small businesses stay nimble

Partner content

Six ways to boost your small company’s culture with technology

Getting the most from Microsoft Teams to help build a common purpose and connection within your business

Partner content

Five ways to boost SMB cyber defence so you can focus on growth

Want to boost your cybersecurity? Check out these five ways to strengthen your defences against attacks