How to optimise your online presence

Kath Dawson discusses how to implement a solid social media strategy and navigate creative digital content, SEO and digital PR to get maximum exposure for your business.


Why brand advocates are great for social media marketing

Having people who can voluntarily endorse your company can work wonders for brand visibility, says Kath Dawson.


The shift in SEO practices – and how it affects small businesses

The worlds of SEO, content marketing and PR are learning from each other - and these skills have been instrumental in the ongoing success and development of each sector, says Kath Dawson.

Business Technology

How SEO has evolved to favour quality content

Kath Dawson discusses the development of SEO and what businesses need to do to increase traffic on their website.


How a small business can construct an online brand

Marketing expert Kath Dawson assesses the key approaches to building a strong internet brand.