Author:

Lois Freail

Marketing

Social Media Metrics – It’s Time To Measure What Matters

In this article Lois Freail, Head of Social Media and Content at Ecrubox Digital, argues that 'Vanity Metrics' such as followers, page views and likes, are not a good way to measure the impact of your social media efforts. Instead, you should focus on engagement and conversions.

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16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

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Agility – the new rocket fuel for today’s SMBs

How Microsoft Teams is helping small businesses stay nimble

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Six ways to boost your small company’s culture with technology

Getting the most from Microsoft Teams to help build a common purpose and connection within your business

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Five ways to boost SMB cyber defence so you can focus on growth

Want to boost your cybersecurity? Check out these five ways to strengthen your defences against attacks