About

Matt Sammon is Partner & Head of UK Trade Mark Practice at Marks & Clerk.

Legal advice

Brand protection on the internet: What to know 

Here, Matt Sammon discusses how you should manage your intellectual property strategy in your business.

Marketing

The opportunities and risks of keyword advertising

Matt Sammon looks into the legality of acquiring competitors' brand names as AdWords and the impact of the practice on small businesses.

Legal advice

What is the best way to protect your brand?

Here, Matt Sammon discusses what small businesses should know about intellectual property rights.

Marketing

The number one branding mistake made by small businesses

Matt Sammon explains why it's crucial to make sure you are actually free to use your chosen brand.

Business Technology

Brands and cybersquatting in the new internet age

Matthew Sammon, of intellectual property services company Marks & Clerk, discusses the advent of generic top-level domains and their relevance to small companies.