About

Michelle O’Sullivan is the global customer success director for affiliate marketing platform Awin.

Marketing

When is the best time to run an affiliate marketing campaign?

Affiliate marketing - promoting your brand through other people's influential websites - is something big brands have been doing for years. Now affiliate marketing is within reach of small businesses

Marketing

Influencer marketing for the small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it

Marketing

Affiliate marketing – what is it and what can it do for your business?

Not just reserved for large brands - affiliate marketing is the online channel you’re missing out on