About

Nigel Temple is a small business marketing consultant and trainer and founder of The Marketing Compass.

Marketing

The marketing mix: What entrepreneurs should know

The marketing mix concept was developed by a Harvard professor after the Second World War. What is it and how can it help your business?

Marketing

Making the most of your small business marketing budget

Big companies spend 20% of their turnover on marketing. How much should your SME be spending? Small business expert Nigel Temple explains how to make the most of your marketing budget