About

Phil Rothwell is founder and CEO of digital marketing agency EcomEvolve.

Business Technology

10 practical tips for setting up an e-commerce site

Phil Rothwell of EcomEvolve offers ten practical insights into the essentials of setting up your first e-commerce business.

Finding and selling to customers

When to walk away from a deal as a small business

Time is money, and chasing lost causes can cost a small company dearly. Phil Rothwell gives some tips on breaking free of dead-end prospects.

Finding and selling to customers

How to manage negotiation as a small business

Phil Rothwell explores how to deal with the demands of buyers in the early stages of your business.

Finding and selling to customers

Getting your prices right in five steps

It can be hard to assign the correct value to your product or service in the early stages of business. Here, Phil Rothwell gives guidance on how to manage the process.

Finding and selling to customers

How to maximise online sales by upselling and cross-selling

Phil Rothwell reveals how to generate additional revenues from your website or e-commerce platform with a minimum of fuss.

Finding and selling to customers

How to master the art of upselling

Getting your customer interested in more than what's currently on the table is an important skill to have, says Phil Rothwell.

Finding and selling to customers

Selling to large enterprises: What to know as a small business

Bigger companies want to do things on their own terms and this can often mean taking advantage of their small suppliers. Phil Rothwell reveals how a small business can stand its ground in the face of corporate muscle.

Work life balance

How to have it all: Growing a start-up and a family, without losing either

Phil Rothwell, marketing director of SellerDeck, discusses the art of sustaining a business and a family at the same time.