According to a study of 3,000 workers conducted by One Poll on behalf of Costa Coffee, more than two thirds of respondents say breakfast meetings are becoming more common.

Nearly two thirds report that breakfast or morning meetings have more positive outcomes than those held later in the day. Almost a quarter of those surveyed admit to cancelling an afternoon meeting because they struggle to concentrate.

Kevin Hydes, spokesman for Costa Coffee, says: ‘People tend to be much more alert once they’ve had…a good breakfast and a cup of coffee, so not only are people more likely to pay attention, but they are likely to be more enthusiastic about what is being discussed.’