14 million Brits set to spend £1.96 billion during Cyber Weekend

Black Friday kicks off a four-day sales weekend for 14 million shoppers in Britain - with UK sales accounting for 60 per cent of total Black Friday expenditure across Europe.

Brits will be spending an impressive £1.96 billion over Cyber Weekend this year, up 19 per cent on last year and equating to a massive £2,313,760 per minute, according to new research from VoucherCodes.co.uk.

Falling on Friday 25th November, Black Friday kicks off a four-day sales weekend for 14 million shoppers in Britain – with UK sales accounting for 60 per cent of total Black Friday expenditure across Europe this year.

Big ticket spending online

Black Friday deals are no longer confined to high street shoppers, despite traditionally being hailed as an in-store savings day. The report reveals that 37 per cent of Brits will be logging on from the comfort of their homes this year to avoid the crowds and bag the best bargains online.

Online spend for Black Friday this year is expected to reach a massive £1 billion, up 16 per cent from 2015 (£853 million). In contrast, the majority of Brits (63 per cent) will still be shopping on the high street, but spending a lower total of £961 million – suggesting that Brits prefer to make those big ticket purchases online versus in-store.

The report also highlights the continued rise in popularity for mobile commerce amongst British consumers, this year a massive 59 per cent of Black Friday’s online sales are set to be made via a mobile device – accounting for £591 million of the total spend on 25th November.

Timing is everything

Brits are known for braving early starts in aid of bagging themselves a great deal and VoucherCodes.co.uk customers are no different. Last Black Friday, pre-work bargain hunters were behind the biggest spike in visitors to the site – with 8am proving to be the peak time for savvy shoppers hunting down the best deals over their morning cup of coffee.

The data reveals that Brits are willing to get up increasingly early each year to seek out that all important deal, in 2014 website traffic spiked at 8.36am and it was a more laid-back 9.52am in 2013.

Savvy Savers

The four-day shopping bonanza from Black Friday through to Cyber Monday was one of the biggest weekends of the year for discounts on VoucherCodes.co.uk in 2015. Over the course of cyber weekend, the VoucherCodes.co.uk team added over 7,000 offers to the site, equating to an average of 100 new deals every hour. With purchases from department stores, women’s fashion outlets, health & beauty and electronics topping the list of popular Black Friday purchases made last year, on Cyber Weekend 2015 VoucherCodes.co.uk members collectively saved a whopping £915,000 – the biggest saving made by a VoucherCodes.co.uk customer in one transaction amounted to a hefty £788. This year, VoucherCodes.co.uk predicts its members could save a massive £388,000 on Black Friday alone – up 8.5 per cent from 2015.

Claire Davenport, Managing Director at VoucherCodes.co.uk, part of RetailMeNot thinks the demand for Black Friday deals has gone through the roof in recent years, with savvy shoppers taking advantage of the opportunity to get a great deal on everything from toys to tech ahead of Christmas.

Davenport adds, ‘Last year’s Black Friday was the biggest ever in the UK, British shoppers splurged a total of £1.65 billion snapping-up bargains in the 24 hour period and we saw 397 per cent more visitors to VoucherCodes.co.uk on the day itself compared to the average day in 2015.

‘This year, whilst growth in spending is supposed to be slightly more modest compared to previous years (our research predicts a 19 per cent year-on-year increase in spending for Black Friday) the date will be a key one for shoppers and retailers alike.’

Must haves for Black Friday 2016

A separate online survey by YouGov reveals that 22 per cent of UK adults feel positive about the upcoming Black Friday sales, over one third (36 per cent) of those who feel positive about Black Friday reveal it will allow them to purchase items they wouldn’t ordinarily be able to afford.

Categories expected to do well this year include DVDs, computer games and books, followed by clothing, footwear and accessories ahead of the festive party season.

Almost three in ten (29 per cent) of Brits shopping on Black Friday this year plan on getting a bigger ticket item on Black Friday such as a new TV, perhaps in preparation for home entertaining over the festive season – up from just 17 per cent of Brits in 2015 – and just over one in ten (13 per cent) also plan on using the discount day to stock up on tipples ahead of Christmas.

Davenport concludes, ‘It is brilliant to see consumers making the most of the Cyber Weekend sales in the run up to Christmas and realising what incredible savings there are to be had – especially when you plan ahead and do your research!

‘With 65 per cent of UK retailers taking part in Black Friday last year, we anticipate that number to be even higher for 2016 which means even more savings to be passed onto shoppers, helping them stay on top of their finances over the festive season.’

Further reading on Black Friday deals

Owen Gough, SmallBusiness UK

Owen Gough

Owen was a reporter for Bonhill Group plc writing across the Smallbusiness.co.uk and Growthbusiness.co.uk titles before moving on to be a Digital Technology reporter for the Express.co.uk.

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