The franchise will be launching at the National Franchise Exhibition at the NEC Birmingham on the 7th and 8th October 2005.

The American-based pair heard about Business for Breakfast when one of their top performing PSG franchisees in the UK attributed his success to the fact that he was a member of Business for Breakfast. He had used the organisation to network and as a result was turning over a million pounds a year, within a very short time.

Business for Breakfast provides a forum for like-minded business people to meet, enabling them to pool resources of their contacts to generate referrals for each other’s businesses and to share their business experiences for the benefit of their collective knowledge. Now with 10 outlets operating successfully and with 600 members they are about to launch the business nationwide via the business format franchise route.

The number of UK enterprises has grown significantly from 3.7 million at the start of 2001 to four million at the start of 2003. Business for Breakfast sees the SME sector as its core target market for membership.

Julie Hester adds: “There is no better endorsement than a positive referral from a satisfied customer. That’s why we have invested in Business for Breakfast; we know it’s going to work.”