Commercial law firm EMW warns that regulation to come into effect on 25 May will mean that visitors to company websites will have to give permission for the website to download ‘cookies’, temporary computer files which gather information about the user’s online activity.
Cookies are activated by a user when they access particular pages on a site. The cookie is sent from the website to the user’s computer and remains once they leave the site. When the user returns to the site the cookie allows the website to remember their preferences and settings.
Holman concludes, ‘The risk of a £500,000 fine for extreme infringements of the rules should send a strong message to businesses that they must be ready in time.’