Make Your Mark – Start Talking Ideas is an ambitious campaign to bring about a cultural change in the UK and inspire 14-25 year olds to “turn their ideas into reality”. The first stage is to challenge influential decision-makers to back the campaign and give young people “more entrepreneurial space to breathe”.
Stage 2 will be marked by Enterprise Week, from 15th–21st November with the emphasis shifting to engaging with the target audience of young people.
The campaign is being run by Enterprise Insight, a not-for-profit group founded by four leading UK business membership organisations – the British Chambers of Commerce, the CBI, the Federation of Small Businesses and the Institute of Directors.
“Our goal is to inspire young people to believe in their own entrepreneurial potential and make their mark and later this year we will hold Britain’s first national enterprise week to encourage young people to use their ingenuity and talent in business,” explained Gordon Brown.
Secretary of State for Trade & Industry Patricia Hewitt added, “Enterprise Insight’s work is important for the aspirations of millions of young people who will shape the economic future of the UK. I’m delighted to be a supporter of the Make Your Mark campaign because we need young people to bring their drive, creativity and sense of adventure into work and society.”