CFOs focus on profitability and growth in 2017

Four in ten CFOs and financial directors aim to improve financial performance and grow margins in 2017.

Against a backdrop of economic uncertainty, chief financial officers (CFOs) are focusing on increasing profitability (41 per cent) and driving overall company growth (39 per cent) in the year ahead. Research from Robert Half Management Resources shows that CFOs and finance directors will assume more responsibility for balancing traditional financial responsibilities with developing business strategy.

Nearly two-fifths of finance directors also highlighted implementing new technologies as a priority for the next 12 months. A third of CFOs and financial directors are planning to use temporary or interim professionals for business transformation projects to either fill vacated positions or support active expansion.

In the long-term, 31 per cent of finance executives plan to actively add new permanent positions to implement the company’s digitisation and automation efforts over the next 12 months.

‘The pace of change continues to accelerate rapidly and digital transformation is set to fundamentally change businesses,’ explains Phil Sheridan, senior managing director at Robert Half.

‘CFOs are focused on seeking out new commercial opportunities that support growth, which means they need to embrace the potential that emerging technologies offer and consider whether they have the right people in the business to support digitisation programmes.’

As the CFO remit continues to evolve to support operational decision-making, finance directors highlighted increasing workloads (36 per cent), pressure to improve financial performance or margins (32 per cent) and executing general financial activities such as forecasting, budgeting and accounting (28 per cent) as the biggest challenges for 2017.

To overcome these concerns, CFOs and financial directors are planning to work with interim professionals in financial budgeting and forecasting (42 per cent), financial planning and analysis (40 per cent) and controlling (40 per cent).

‘Finance executives are preparing to take a series of measures to improve the performance of the finance function. However, with skilled professionals in short supply finance professionals are needing to utilise the interim professionals, consultancy services or a blend of both to provide a fresh perspective on delivering measurable, commercial business outcomes,’ concludes Sheridan.

‘For many, this will mean building out a project team to drive forward the digitalisation agenda and then integrate these.’

Further reading on profitability

Owen Gough, SmallBusiness UK

Owen Gough

Owen was a reporter for Bonhill Group plc writing across the and titles before moving on to be a Digital Technology reporter for the

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