Consumer spending growth slowed down in January after uncertain year

New research reveals that consumer spending slowed to a five month low in January.

Visa’s Consumer Spending Index for January shows consumer spending growth slowed to a five month low in January. Compiled by Markit, the Index is distinct from Visa’s business performance and reflects overall consumer spending, not just that on cards.

Consumer expenditure growth weakens to +0.4 per cent year-on-year in January, from +2.5 per cent in December. Face-to-face spending declines at quickest rate in four years (-3.1 per cent), while e-commerce continues to rise, albeit at a slower pace (+4.1 per cent).

Hotels, restaurants and bars (+5.7 per cent) and recreation and culture (+3.1 per cent) are top performing sectors. Clothing and footwear sees biggest drop in spend since April 2012 (-3.8 per cent).

Kevin Jenkins, UK & Ireland managing director at Visa comments, ‘Following a bumper Christmas season, there were signs that consumers were starting to rein in their spending at the start of the New Year. Annual growth slowed down from 2.5 per cent in December to a five-month low of 0.4 per cent in January, as households monitored rising prices on everyday items and how this would impact disposable incomes.

‘Clothing and household goods retailers experienced a particularly difficult January. The traditional start of year sales did little to lift clothing spend, which saw the biggest drop in nearly five years. The high street as a whole suffered a disappointing month too, with spend falling at the quickest rate in four years.’

Jenkins adds, ‘Face-to-face wasn’t all doom and gloom in January though, and winners on the high street did emerge. Brits continued the trend of spending on experiences rather than goods, with a near 6 per cent spending boost in the Hotels, restaurants and bars sector and a 3.1 per cent lift in recreation and culture spend.’

What UK businesses are saying

Visa is tracking the sentiment of several small businesses across the UK on a monthly basis, asking about their views on the economy, business conditions and forecasts for the month ahead.

Tony Bailey, Top Notch hair and beauty, Manchester, ‘January is usually one of the quietest months of the year and last month was no exception. The average bill remained the same, but we had fewer visits. Our customers were probably trying to save money or pay off their Christmas spending.

‘So one of the ways that we’ve tried to accommodate this is to advertise discounts ahead of the post-Christmas lull on social media. We expect these offers to help boost business in February too.’

Josh Beer, The Illustrious Pub Company, Cambridgeshire adds, ‘As expected, January was a quieter month for us with turnover down 5 per cent compared to last year. While our catering orders remained steady, customers who came to dine and drink at our pubs were spending more cautiously.

‘The cold weather and icy driving conditions might have kept quite a few of our regulars at home too, and our figures support this, as our locations with easier pedestrian access were the best performers.’

Quan Nguyen, Chi Café, London concludes, ‘January was a rather quiet month for us, with sales slowing down from December. We had fewer customers through the door, and on average people seemed to spend less too.

‘We thought this might be due to people cutting back on spending following an indulgent December, but there might be other factors at play. At the same time, we began to feel the squeeze as our main suppliers had all increased their prices.’

Further reading

Owen Gough, SmallBusiness UK

Owen Gough

Owen was a reporter for Bonhill Group plc writing across the and titles before moving on to be a Digital Technology reporter for the

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