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Dash – sparkling water with wonky fruit

With up to 40% of fruits and veg grown in the UK going to waste, Dash Water wanted to change this worrying statistic.

They infuse their sparkling waters with real, wonky fruit. That’s bent, crushed, curved, knobbly, misshapen fruit which others say no to. By accepting the misfits they are helping to reduce food waste.

Nick Ismail

Nick Ismail

Nick Ismail is a former editor of Information Age (from 2018 to 2022) before moving on to become Global Head of Brand Journalism at HCLTech. He has a particular interest in smart technologies, AI and cyber...

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