Keeping up with digital trends requires expert execution

Nearly half of SMEs are currently suffering the effects of the digital skills gap and are not keeping up with digital trends, a study finds.

UK Government statistics confirm that 72 per cent of large companies and 49 per cent of SMEs are currently suffering the effects of a skills gap in digital trends.

Digital is no longer simply confined within one aspect of a company, but is being integrated across all business operations. Yet the sheer number of possibilities available through the incorporation of the latest technologies, and the speed of their adoption by consumers, is proving problematic for established businesses that struggle to be as agile as digitally savvy competitors.

Many business leaders find themselves in unfamiliar territory when it comes to executing their digital strategy. However, outsourcing digital projects has been found to level the playing field between traditional established players and the new innovators.

By bringing on board knowledgeable technology professionals to complete discrete projects, businesses are able to act fast and deploy digital innovations at speed.

The pace at which digital disruption is affecting businesses means that it is crucial to be able to scale up or down resources, adapting the work force to the businesses requirements.

Project management as a service is supporting business to adopt digital innovation and modernise themselves in an expanding digital marketplace. With this model, businesses have access to digital teams with the required skills set, knowledge and experience to ensure expert execution of projects.

Farida Gibbs CEO and founder of Gibbs S3, thinks that investing in digital teams empowers businesses with the agility to develop new products and service at speed, without diminishing the level of quality output.

Gibbs says, ‘Through Project Management solutions, businesses are tapping into the required skill sets and experience on an ad-hoc basis.

‘The first step to propelling the business forward, is in developing a mind-set and culture across the business which promotes an innovative working environment. This gives businesses the agility to adapt to an ever evolving digital landscape.’

Gibbs concludes, ‘Business need to partner with the right specialists who can provide an end-to-end package – across the planning and execution of a project, making the talent management process more fluid and responsive to different business needs and digital trends.’

Further reading on digital skills gap

Owen Gough, SmallBusiness UK

Owen Gough

Owen was a reporter for Bonhill Group plc writing across the and titles before moving on to be a Digital Technology reporter for the

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