Marketing your business: A comprehensive guide

Read about best practice techniques and tricks for maximum exposure to your business this year.

Faced with the task of getting the word out on a limited budget, it can be hard to know what the best-value techniques are to grow your database, increase your exposure and kickstart your revenues.

So much of marketing can be trial and error. A leaflet distribution exercise or promoted post on Facebook may not get quite the results you were looking for, but it could be that a subsequent exhibition stand or strategic partnership works wonders.

In this guide from in association with Vistaprint, we speak to five business owners that employed a range of techniques to great effect, drill down into why each method worked for them, and seek their advice for other small business owners hoping to boost their exposure in 2017.

Together with advice from seasoned marketing professionals, there is a wealth of information included to educate company owners about how their marketing plan should look this year.

We hope you find the guide useful and good luck in your marketing efforts this year.