Small Business Trends Report

What You’ll Find in This Report

For the fifth edition of the “Small and Medium Business Trends” report, Salesforce analyzed the responses of more than 2,500 SMB owners and leaders around the world to determine:

How support from local communities has affected SMBs
What SMBs are doing to deepen trust with customers and employees
How technology helps SMBs grow
What has changed for SMBs over the past year and how that impacts their future

The survey was conducted online by The Harris Poll on behalf of Salesforce between June 21 and July 12, 2021, among 2,534 SMB owners and leaders in North America,
Latin America, South America, Europe, and Asia Pacific.

Respondents are 18 years of age or older, employed full time, part time, or self employed, and owners or senior executives at businesses with 2–200 employees and annual revenue of less than $1 billion U.S. or the local equivalent.*

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Small Business Trends Report

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