State of Marketing

What You’ll Find in This Report

For the seventh edition of our “State of Marketing” report, Salesforce Research surveyed over 8,200 marketing leaders worldwide to discover:


• Which shifts have occurred in marketing strategies, priorities, and challenges during recent economic and social turbulence
• The current state and trajectory of marketing’s digital transformation
• Trends in marketing data management
• How collaboration is changing as many teams operate remotely

Data in this report is from a double-blind survey conducted from May 4 through June 3, 2021 that generated 8,227 responses from marketing managers, directors, VPs, and CMOs. Respondents include marketers from B2B, B2C, and B2B2C companies across
North America, South America, Asia Pacific, Europe, the Middle East, and Africa.

All respondents are third-party panelists (not limited to Salesforce customers). For further survey demographics, see page 31.

Due to rounding, not all percentage totals in this report equal 100%. All comparison calculations are made from total numbers (not rounded numbers).