The Basics of Pay-Per-Click (PPC) Advertising

Get actionable tips to optimise your search engine advertising and to drive more traffic. Download Yell’s guide to find out how to get started with advertising on Google and Bing. Find out how to make your PPC campaigns stand out online.

Make your PPC campaigns stand out online

Digital advertising is big business and at the centre of it is prominence on Search Engines like Google.

Whether you’ve run a Google campaign for your business before or not, it can be tricky to set up and manage ads which return consistent, positive value. Even large corporate outfits can struggle to keep up with enhancements, and changes to algorithms.

Download Yell’s guide to learn the essentials, such as how to:

Identify which of your products and services are suitable for advertising

Discover the keywords people are using when searching for businesses like yours

Craft an impactful advert which speaks to your audience

Combine PPC with other types of advertising to maximise results

Get your free guide!