Dragons’ Den ‘dumbs down business’

Small firms feel shows like Dragons' Den and The Apprentice dumb down the public perception of businesspeople.

A new survey has shown that over a quarter of small companies think the programmes do not help viewers in real business situations.

The research from the British Chamber of Commerce (BCC) and computer company Dell found almost three-quarters of these companies would prefer a more relevant specialist programme to these reality shows.

John Dunsmure, managing director of the BCC, backs up the survey results, saying that many of the contestants on the business TV shows would not be fit for X Factor.

He describes Dragons’ Den as better than The Apprentice as it ‘helps people identify what they are trying to do. I wouldn’t say it would drive people into business but it can make them think more about it, so I would give that higher regard.’

Rather than looking to these TV shows for advice, another survey from Dell found 44 per cent of business owners look online for tips on running their company.

Dunsmure states businesses in need of real advice in the current climate should focus on retaining a client base and giving high-quality customer service.

He adds that firms should be marketing more effectively and making technology work for them.

Alan Dobie

Alan Dobie

Alan was assistant editor at Vitesse Media Plc (previous owner of smallbusiness.co.uk) before moving on to a content producer role at Reed Business Information. He has over 17 years of experience in the...

Related Topics

Dragons' Den