Even in the corporate world, Christmas is a time for giving. According to a study from the Advertising Speciality Institute, around four in ten companies participate in some form of seasonal gift-giving for their clients, with the main goals of expressing appreciation for their continued business and helping to develop a deeper working relationship.
Also, research by the British Promotional Merchandise Association found that 79 per cent of people would be more likely to do business with a company upon receiving a gift, with 66 per cent of people able to recall the name of the brand that had done so.
With the power of the corporate gift in mind, the big question remains: what should I choose to buy my clients? This is where our round-up of some of our favourite Christmas corporate gift ideas comes in — each of the suggestions below are a great way to say thanks and give your business a boost for the year to come. Read on to find out more.
Something for the stylish client
Identifying whether your client is the smart, stylish type is usually pretty easy, and can be done even if you don’t know them that well. There are some great subscription services out there that cater to the fashion conscious and, as an added bonus, the regular deliveries will ensure you stay at the forefront of your client’s mind all year long. Take a look at My Little Box for women, which delivers French goodies in beautiful boxes, and Henry J. Socks, which drops off designer socks for men.
Something for the serious golfer
The golf course is a great place to do business and enjoy a day with clients, so if you have a golfer you wish to buy for, why not buy them a themed gift? If you’ve spent a memorable time together at a particular course, a memento sourced from there could make for a particularly thoughtful gift.
Something their whole office can enjoy
Sending a Christmas gift to a single client is one thing, but choosing one a whole office can enjoy is another kettle of fish. This is where a classic hamper, full of scrumptious goodies that will leave a great impression on everyone who takes something away, can come in handy. You could even mix things up with an unusual hamper, like this quirky jellies sweet hamper from Gifts International.
Something for charity
A charitable donation in a client’s name is a great alternative if their company policy leaves them unable to accept corporate gifts, or you are confident they will really appreciate the gesture. Some charities, such as Oxfam, have great choices for donation packs that can also include your company logo and personalised e-cards to enhance the presentation of the gift. Choose a cause that is significant to them and you could impress a few people with your generosity and thoughtfulness at Christmas.
Take a few of these ideas on board and you will have several great ideas for corporate Christmas gifts that are sure to keep your business at the forefront of your client’s minds for the year ahead.