Innocent Drinks founder Richard Reed: Optimism key to small business success

Here, in association with Travelers, we look at Innocent Drinks founder Richard Reed's ethos of remaining optimistic in the face of great challenges.

The world presents more opportunities for people who are optimists, says Innocent Drinks founder Richard Reed, in this video in association with Travelers.

The power of optimism for small businesses

Innocent started with Reed and two friends selling smoothies from a market stall, and now 15 years later is selling a million smoothies a day across 18 countries.

The journey of a business can be just as good as the destination. But, as Reed says, you have to have optimism to make your business dreams come true.

In insuring your small business Travelers, in effect, insures your optimism too.

Ben Lobel

Ben Lobel

Ben Lobel was the editor of from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.

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