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Digital transformation: Why the customer is the be all and end all

Steve Rafferty touches on the importance of taking a customer-centric approach to digital transformation.

Finding and selling to customers

Finding and selling to customers

The three most efficient ways to reach out to your customers

These days, social media is king and engaging with your customers online is essential. But what is the best way to engage with your audience, and how should you adapt your outreach programme to target different groups?

Finding and selling to customers

Digital transformation: Why the customer is the be all and end all

Steve Rafferty touches on the importance of taking a customer-centric approach to digital transformation.

Finding and selling to customers

The three most efficient ways to reach out to your customers

These days, social media is king and engaging with your customers online is essential. But what is the best way to engage with your audience, and how should you adapt your outreach programme to target different groups?

Finding and selling to customers

Why the power of data should not be underestimated

In this piece, we speak to three businesses for a first-hand view of how they use data, and the benefits they enjoy.

Setting up a company

How to make money from your online video course

Here, Fionnuala Bland investigates how you can take a slice of the online learning industry.

Marketing

Four ways to make a bigger impact with your landing page

Here's how you can jazz up your landing page by following a few small pointers.

Business Technology

How to protect your small business from fraud

In this piece, in association with Boost Capital, we look at how best to make sure your company is safeguarded against fraud.

Finding and selling to customers

Managing your customer data effectively is important for small businesses

Here, in association with Royal Mail AddressNow Capture, we look at how ensuring that you capture and update customer data effectively can bring a number of important benefits to your business.

Employing & managing staff

How baby boomers can be a valued part of your workforce

Older workers are more productive in the workforce than their younger colleagues, according to a recent study. In this piece, Rachel Martin talks about how one older employee is a credit to her business.

Setting up a company

Everything you need to know about going self-employed

In this piece, we discuss the process of going self-employed and speak to business owners about the lifestyle changes they experienced.

Business Ideas & Planning

Four steps to building a successful small e-commerce business

In this piece, John-Paul Savant discusses the main considerations to make when starting your small e-commerce business.

Investing in a franchise

How one former company director took on a franchise arm

In this Q&A, Peter Searle discusses the process of taking on a franchise in the business consultancy sector.

Finding and selling to customers

Why better customer service is worth striving for

The majority (51 per cent) of people in the UK would happily pay over the odds for something if it meant they received better customer service, a study shows.

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A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.