5 press release ideas for small businesses in the new school term

Simran Ghata-Aura of Journolink suggests PR opportunities for small businesses in the early days of the new school term.

With the start of the new school term, there are many different PR avenues for you to venture down.

Here are five key press release ideas to help with your marketing strategy.

School clothing, accessories and products

Parents will be replenishing their children’s school stock in preparation for the new school term. Now is a great time to get your brand name out to parents who have left their shopping until later.

Have you recently released a new collection of school backpacks or have any two-for-one promotions on school sportswear? Do you have a stationery business? Make sure you mention any new launches, releases and promotions in a press release. Ask the titles that you’re targeting if they’re doing any product round-ups.

Healthy school lunches

Dietary health for children in a growing concern. One of the key challenges is making healthy food interesting, exciting and tasty so that children can maintain a nutritious diet.

This could present an opportunity if your business advocates healthy school lunches. You could promote a new kitchen gadget to make fruit and veg more interesting in packed lunches or launch healthy snacks for parents to give their children.

What’s more, the number of vegan and vegetarians across the UK has increased, so this is a great chance to tell your audience about new products you’ve released.

Bullying, health and wellbeing

Bullying among young people will always be a sensitive topic. However, you may be able to aid young people in ensuring that their mental health and wellbeing is cared for.

Your business could act an authoritative voice on bullying within schools. Are they as aware and inclusive as they should be? Mention any campaigns or activities you run to help young people socialise and deal with bullying.

Placements and work experience

Work experience is integral to a pupil’s career. It helps them to establish themselves in their chosen path and figure out what they would and wouldn’t enjoy.

Focus on any workers doing placements or work experience within your own organisation. See if they’d be up to write an article or do an interview about how they’re settling in. Ask them why they think more children are prioritising work experience and apprenticeships over going to university. It could make an interesting case study for a broader article on the topic.

Working with schools

If your business is connected with schools or the education sector – even if it’s through a partnership or by distributing a service – have a think about how you can link this to an interesting story for your target publication. It’s wise to start with what’s happening in the news as well as ongoing issues within the education sector.

The start of the new school term is a busy time for parents, children and businesses. You’ll find a lot in the ‘back to school’ sphere to link to your business. Pinpoint an angle to make it stand out in the media and send that press release.

Simran Ghata-Aura is the media relations officer at Journolink.

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Simran Ghata-Aura

Simran Ghata-Aura is the media relations officer at Journolink.

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PR and Communications