Three ways to prepare your PR strategy for Brexit

Simran Ghata-Aura from Journolink explains what you need to prepare in your PR strategy for Brexit.

This is a daunting time for many UK businesses. It may be unclear how Brexit will affect UK businesses, but it’s very clear that you can’t escape from this topic – so why not join in?

Make sure to get involved in the discussion. We show you three ways to use the topic of Brexit within your PR strategy.

Social media posts

Social media is a great way to get your views and opinions heard to a mass audience. Unsurprisingly, it is also the best place to get involved in the Brexit discussion and hear other perspectives.

Twitter especially is a great place to follow Brexit as it has a hashtag function with shows you trending topics that people are currently tweeting about. Recently, Brexit-related hashtags have become more common. Make sure you observe your audience’s views and if you’re extremely careful, you can even post and contribute to the hashtag in order to get your business name out to a larger audience.

The benefit of posting on social media is that your audience, as well the mass audience, can witness that your business is involved in current debates. It shows that it is aware of the current political situation and showing the public that it’s prepared for it. This will evoke a sense of trust and reliability, that your business is not in a metaphorical bubble.

Media requests

Replying to media requests is another great option for your PR strategy. Many journalists will be sending out media requests that ask businesses to comment on this. So this is a great chance to share how prepared your business is about Brexit.

By joining PR platforms you can get media requests delivered straight to you. It’s an easy way to get media requests without having to actively search for them.

Another method for finding media requests is through Twitter’s #journorequest hashtag. When journalists are searching for expert and business commentators, they more often than not tweet about it and use this hashtag. Although this can be a little time-consuming, it is still a great way to browse through and find relevant requests that you can respond to.

Press releases

Why not write a press release about it?

How has Brexit affected your business and what do you predict? If done right, these questions can make for an excellent press release. Business reporters are always looking for content to show how Brexit will be affecting UK businesses.

You can email journalists directly, though make sure to do some research and pick journalists that tend to write about businesses and Brexit.

Another way to do this is by joining PR platforms where your press release will be sent out to relevant journalists on their media lists. This is a great option if you want to send this out to large lists of journalists without having to research and find contact information.

It’s hard to determine what the outcome of Brexit will, but what we know is that it’s a PR opportunity for every business to partake in.

Simran Ghata-Aura is media relations assistant at JournoLink.

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Simran Ghata-Aura

Simran Ghata-Aura is the media relations officer at Journolink.

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PR and Communications