Blogging is an important marketing tool, helping businesses create an online presence to increase exposure. It’s an efficient tool for search engine optimisation, as search engines love new content. A blog is a great way for clients and customers to keep up to date with the latest news surrounding your product or service.

Related: Business Blog content: how to ensure users keep returning to your website

More traffic to your blog can result in an increase in sales. It’s also a great way to interact with your customers as they can post comments on your blog, helping you to build rapport and trust with them. Furthermore, you’ll also be able to understand your customers’ experiences and concerns much more easily.

You can try and promote your blog organically yourself or through the help of experienced professionals; it’s all up to you. Here we explore the areas to consider.

Increase traffic to your blog

According to research, companies that have their own blogs have up to 97 per cent more inbound links. Organic search is an important part of blog marketing to increase traffic, and you can promote your blog organically by following the steps below.

Optimise

The first step is to optimise your blog posts. This will help you create content that targets your potential customers’ wants and needs and will allow you to communicate with search engines so that they can share your blog content in the search results.

Whenever you are writing a blog, focus on your clients. Write about prevailing trends, hot topics, and common questions. Find out what your target audience is looking for on search engines. You can also use the power of influencer marketing to spread your content as a form of promotion. Services such as iNet Ventures can be used by individuals, companies and agencies wanting to advance their brand needs in this area.

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The title

Although the content of your blog should be unique and outstanding, it is also important to have an intriguing title. Choose a title that will catch the interest of the reader. If your title is not appealing, chances are noone is going to read your content even if it has what they’re looking for. Also, the title should also be able to communicate to the search engine the content of your post.

The URL

Create a URL for your post that will provide your audience with the most relevant information. It can either be short or long. Both are valid as long as they help the readers know instantly what the post is about.

The description

The description given under the title is another important element that will earn you more clicks. It should contain the main keyword phrase along with a little information about what the reader will find in the said article. This small text under the title should be able to pique the interest of your audience.

Headings

Use headings and subheadings in your blog posts to break the content into segments to make the article easier for the reader. Another advantage of headings is that it helps in organic search optimisation. By using main keywords in headings, you can give the reader an idea of what your post is about as well as allow search engines spiders to easily crawl over your content.

Use WordPress SEO plugins

WordPress is one of the most popular and convenient blogging content management systems. This software offers a large number of free and premium plugins like the Yoast WordPress SEO Plugin which is one of the best, free plugins for your blog.

“You can gain subscribers by offering something free such as an e-book, a freebie or some discount”

This plugin helps to optimise your blog posts. It has been downloaded millions of times and has a perfect rating on WordPress. Google XML Sitemaps is another plugin that is very simple to set up. It gives Google all the information about the content of your site.

Loading speed

Your website’s loading speed is another important factor that contributes to blog success. Make sure that it doesn’t take long for your site to open in a browser as waiting can prove very frustrating for many people. According to research, people tend to leave a website if it doesn’t open in four to five seconds. You can add the W3 Total Cache as it will further improve your site’s loading speed. You can test a website’s speed using this tool.

Increase blog traffic through email

Increase the number of subscribers to your blog so that you can have their email addresses. You can’t email people who are not subscribers to your site as it’s unprofessional to do so. You can gain subscribers by offering something free such as an e-book, a freebie or some discount in exchange. When they subscribe, you can send them an email whenever a new blog posts goes up, urging people to come read it.

Use social media platforms to increase traffic

If you want to increase traffic to your website’s pages, increase the number of people following you. Share your blog posts consistently as well as any other information that you find helpful and relative to your topic.

Join Facebook, Pinterest, and other similar sites to promote your personal page. You can also optimise your blog by following SEO experts on their social pages. Watch their tutorial videos and their tips to optimise your own blog.

Wrapping it up

Promoting your blog organically is easy if you know all the strategies to implement. You can also hire professional service provides to help grow your blog in an effective manner. Unleash the power of organic marketing and see the positive results.