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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

New opportunities – the benefits of sourcing products from China

Here, Stephanie Gao, head B2B marketing, Alibaba UK, analyses the benefits of sourcing products and exporting with China.

Export & Import

Employing & managing staff

How to choose between two job candidates

Here, Phil Sheridan, senior managing director at Robert Half UK, explains how to choose between two job candidates.

Employing & managing staff

Are people of the post-digital generation team players?

With Generation Z on the cusp of joining the workforce in the coming years, Impact International takes a look at how they will change the office dynamic.

Office & home working

How to move more at work to increase motivation and improve health

Is sitting at a desk for 40 hours per week really that good for you? Here, we investigate.

Employing & managing staff

How businesses can keep employee data as private as possible

Michelle Mellor, managing director at Personnel Checks, gives her advice on how companies should handle confidential information.

Finding and selling to customers

The modern customer journey

Manhattan Associates managing director, Craig Summers, discusses the importance of creating an engaging customer experience from web store to shop.

Business Technology

Driving efficiencies in the data ecosystem

Vince Padua, vice president of platform innovation and design, Axway, explains the importance of taking a tactical route to creating the complete data ecosystem.

Finding and selling to customers

Brands risk losing two thirds of customer base if they don’t adapt for customer loyalty

Brands that offer personalised experiences foster stronger customer loyalty, according to new research from Adobe and Goldsmiths.

Business Technology

Driving efficiencies in the data ecosystem

Vince Padua, vice president of platform innovation and design, Axway, explains the importance of taking a tactical route to creating the complete data ecosystem.

Finding and selling to customers

Brands risk losing two thirds of customer base if they don’t adapt for customer loyalty

Brands that offer personalised experiences foster stronger customer loyalty, according to new research from Adobe and Goldsmiths.

Marketing

Three platforms to use for online marketing on a budget

Ben Caine, founder of The Copywriting King, reveals the three key tools he uses to run his online marketing campaigns on a budget.

Business Technology

How virtual reality can be used to drive new business

In this piece, Robert Kendal, managing director of Yulio Technologies, discusses a few ways that virtual reality can drive new business.

Small Business Insurance

The next big digital disruption: The insurance industry

Clare Seekins, consultant at Market Gravity, shares her insights into where the insurance market is going and how technology is disrupting it.

Office & home working

How businesses can use their workplace to attract and retain the greatest minds

Paul Slinn, managing director of Flexioffices, discusses the development of the co-working space and their perks for small business employees.

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?