Category

Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

The data deluge – sink or swim?

Here, Mike Richardson, managing director EMEA at Maximizer CRM, explains how businesses can understand and utilise their data.

Business Technology

Business Technology

The evolution of antivirus: How small businesses can stay protected

Here, Andy Hinxman, director of Keybridge IT, explains how businesses can use anti-virus software to protect their business.

Finding and selling to customers

How is loyalty changing the way we shop and experience brands?

Here, we discuss how loyalty is changing the way customers shop and experience brands of any size.

Business Technology

GDPR – Digital transformation opportunities for SMEs

With less than a year to go before GDPR comes into effect, small businesses are looking at ways to take advantage of the opportunities GDPR offers.

Employing & managing staff

How to improve your recruitment success as a small business

In this piece, Jerome Forde, founder of FordeCloud, explores the strategies that can improve your small business recruitment success.

Business Technology

Machine learning sees conversion rates double in SMEs

New research shows companies that use machine learning to target their customers could double their conversion rates.

Legal advice

Is there value in protecting IP you don’t intend to use?

In this piece Peter Finnie, patent attorney and managing partner at Gill Jennings & Every, discusses how defensive patents can be of value to your business.

Business Technology

Step aside GPS, introducing VPS: Three mega-cool Google innovations

When they say innovation, you say.... Google. This is why Google is more than just a search engine, and in fact the most innovative company around.

Legal advice

Is there value in protecting IP you don’t intend to use?

In this piece Peter Finnie, patent attorney and managing partner at Gill Jennings & Every, discusses how defensive patents can be of value to your business.

Business Technology

Step aside GPS, introducing VPS: Three mega-cool Google innovations

When they say innovation, you say.... Google. This is why Google is more than just a search engine, and in fact the most innovative company around.

Business management

Running a small boutique hotel – What are the costs?

Running a luxury boutique hotel can be a dream, but it can be an expensive venture. Go in with eyes wide open and use these tricks to keep spending down.

Finding and selling to customers

The psychology of online buyers and how to win them over

Selling to customers online is becoming more and more important for small businesses. Here are some tips to help you engage online buyers.

Business management

Four ingredients every business needs to survive a competitive market

Standing out from the crowd can be hard for small businesses; here are four tips to help you survive in a competitive market.

Business management

11 simple ways to improve your business without spending a penny

Here, we take a look at 11 simple ways you can improve your business without spending a penny.

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?