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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Marketing

Business Technology

Ad-blockers vs mobile

Ad-blocking is an ever-growing feature across devices with only 50 per cent of internet device holders are aware of mobile ad-blocking.

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

Small Business Insurance

Insurance for a wedding and events business

Natalie Lovett, managing director of The Whitewed Directory, discusses how she got policies such as public liability insurance in place for her wedding planning business.

Business Technology

Everything you need to know about cloud accounting

Natasha Chryssafi, product manager at KashFlow outlines what cloud accounting can offer small businesses.

Export & Import

Quick guide to optimising inbound logistics costs

Paul de Guingand at Adjuno outlines some of the ways businesses can reduce their inbound logistics costs in this guide.

Business Technology

Five ways robotics can help you scale your business

Here, Simon Shah, chief marketing officer, Redwood Software highlights how businesses can use robotics to enhance their company.

Employing & managing staff

Creating a culture to rival Google’s (on a much smaller budget)

Here, Nicola Britovsek, director of human resources, Sodexo Benefits and Rewards Services tells us how to create a company culture to rival Googles on a small business budget.

Business Technology

Five ways robotics can help you scale your business

Here, Simon Shah, chief marketing officer, Redwood Software highlights how businesses can use robotics to enhance their company.

Employing & managing staff

Creating a culture to rival Google’s (on a much smaller budget)

Here, Nicola Britovsek, director of human resources, Sodexo Benefits and Rewards Services tells us how to create a company culture to rival Googles on a small business budget.

Business Technology

Fintech: The alternative way forward

Expert Market talks to us about how fintech is changing the way businesses work and what the future of finance looks like.

Marketing

Online shoppers would spend more to get same-day delivery

How important it is for British small businesses to be online and offer same day delivery to their customers? Studies suggest its vital.

Business management

Having a productive day – how to make it happen

Here, we take a look at how you can be more productive during your day, by getting more sleep and taking a positive attitude to life.

Business Technology

DIY SEO: Plugging your site into google search console

Here, Simon Schnieders, founder and CEO of Blue Array, talks us through the process of plugging your site on Google search console.

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?