Category

Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

How machine learning can benefit your e-commerce company

Here, Robin Mellstrand, CEO and founder of Loop54, highlights the benefits that machine learning can give to small businesses.

Business Technology

Marketing

Why data is the key ingredient to operations, loyalty and marketing

In this piece, Raj Sond reveals why data carries a transformative power for small businesses.

Marketing

7 inexpensive ways to promote your small business

Want to get your name in front of potential new clients on a budget? Looking for cost effective ways to publicise your business? Check out this list of ideas for offline and online business promotion that won't break the bank.

Business Technology

Transparency and consent: why data protection legislation is getting stricter

As of May 2018, the Data Protection Act 1998 will be replaced with the European-wide General Data Protection Regulation (GDPR), which will see the law get tougher on the collection of data and reporting.

Business Technology

The SEO behind a new site launch: Getting it right

How can you make sure it’s easy for Google to discover your website and rank pages? Susie Makin reveals all.

Export & Import

Global change makes investors bullish in emerging markets

Economists recently discussed promising growth in emerging markets, viewing global change as a catalyst for bullish investors.

Finding and selling to customers

What are the opportunities of expanding your business to the US today?

Here’s a breakdown of the kind of opportunities businesses have the potential to enjoy by expanding to the US.

Finding and selling to customers

Supporting customers through social media

Here, Ricky Jennings discusses the power of online customer engagement for small businesses this year.

Finding and selling to customers

What are the opportunities of expanding your business to the US today?

Here’s a breakdown of the kind of opportunities businesses have the potential to enjoy by expanding to the US.

Finding and selling to customers

Supporting customers through social media

Here, Ricky Jennings discusses the power of online customer engagement for small businesses this year.

Employing & managing staff

Why a sense of purpose is more valuable than money when it comes to motivation

Here, we look at three key areas that business leaders need to consider as part of motivating their workforce: autonomy, mastery and purpose.

Finding and selling to customers

Starting with the customer will engage people inside and outside your business

Here are five ways in which you can make sure you’re putting the customer at the heart of your business.

Marketing

Game-changing Instagram tips for small businesses

Here, Kay Brown presents six key steps for businesses looking to generate results from Instagram.

Business Technology

SME cyber security: Is security fatigue taking hold in your organisation?

Here's how businesses can educate their employees in best practice for email security in four easy steps.

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?